SUZUKI SX4 campaign 2010
Client: Suzuki motors Russia
The updated Suzuki SX4 is a compact crossover that combines the spaciousness and comfort of a city car, off-road qualities and sports appearance. It's is clearly focused on people who view the SX4 both as an urban model and at the same time as an off-road vehicle. Therefore, the goal of the campaign was to show its versatility, to create an image of a car that does not care in what situation, in what part of the world it is, there is a road or it is not at all. This means that the driver of Suzuki SX4 has complete freedom of choice.
The presented creative concept is implemented in advertising materials for placement in the press, outdoor advertising, dealerships, Internet and TV
Idea sketch
Idea sketch
Key visual
BIllboard
Press ad
Suzuki SX4 Compass mobile app
POSM & activation
